Netflix to distribute to subscribers and stream simultaneously with ESPN Broadcast
Liberation Entertainment and Netflix's Red Envelope Entertainment (REE) jointly today announced that they have signed unique distribution deals for the documentary KICKING IT. Produced by award-winning filmmaker Ted Leonsis (Nanking) and directed by Susan Koch (Mario's Story, City at Peace), KICKING IT chronicles the personal struggles and triumphs of seven soccer players from six countries who participated in the 4th Annual Homeless World Cup.
The film is both compelling entertainment and a specific effort to stimulate public discussion and charitable involvement. A week ago, just prior to KICKING IT's Sundance Film Festival world premiere, ESPN acquired exclusive television rights worldwide, and agreed to execute the film's digital distribution as well as to advance the film's distribution on other media platforms.
Under today's announcement, Liberation will be handling North American and Central American theatrical, DVD and ancillary rights to the film. Breaking with traditional release windows, the ESPN broadcast premiere will follow theatrical release, and the film will be provided by REE to Netflix subscribers to rent on DVD or watch instantly on a PC, day-and-date with the ESPN broadcast premiere, when DVD sales via Liberation will begin.
REE will also promote the ESPN broadcast of KICKING IT to Netflix subscribers via their iconic mailers. CAA and Submarine represented the producers in the negotiations with Liberation and Netflix.
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