GENEVA – A Swiss watchmaker is hoping to raise a stink with an expensive timepiece that eschews the trade's standard gold, diamond or titanium fittings for a more earthy substance — dinosaur dung. Vesenaz, Switzerland-based company Artya says the watch set in fossilized feces will sell for 12,000 ($11,290) and comes with a strap made with skin from an American cane toad. Designer Yvan Arpa said Monday the coprolite came from a plant-eater that died about 100 million years ago in what is now the U.S. MORE
Tuesday, March 16, 2010
Swiss designer creates dinosaur dung watch
GENEVA – A Swiss watchmaker is hoping to raise a stink with an expensive timepiece that eschews the trade's standard gold, diamond or titanium fittings for a more earthy substance — dinosaur dung. Vesenaz, Switzerland-based company Artya says the watch set in fossilized feces will sell for 12,000 ($11,290) and comes with a strap made with skin from an American cane toad. Designer Yvan Arpa said Monday the coprolite came from a plant-eater that died about 100 million years ago in what is now the U.S. MORE
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